sony

There has been a lot of talk in the Kindle blogoshpere about how the new Kindle 3 is the beginning of the end of the ebook reader wars. I think that this is a silly idea and there is plenty of room for ebook readers that are already on the market. Here is why

Defining the context

I think that the first thing that needs to done is defining what exactly an ebook reader is. In the scope of this discussion (and I think in all discussions about ebook readers) you can’t include the iPad as an ebook reader. The reason for this is because that the iPad can do a whole lot more that just read books. Yes, you can do long form reading on the device but it’s not all that it can do. I think that it can be placed into a different argument about specific ebook platforms (a Kindle reader being on all kinds of devices, iBooks or Barns & Noble’s Nook reader being on kinds of devices). However we need to make a difference between the platform and the device. So for the scope of this discussion, we’ll just be talking about the hardware devices like a Kindle, Nook, eReader, etc.

Price Point

Now that we have the question of “what is an ebook reader?” out of the way, we need to look at some of the reasons why people are saying that the war is over. The first one that I’ll tackle is price. The price for the 2 models of the Kindle is very attractive ($189 for the 3G and $139 for the wifi only version). In fact I think that they are $10 cheaper then the Nook on either product. There is nothing to say that Barns & Noble won’t be dropping their price points? Not to mention any of the other manufacturers out there (especially the sleeping giant – Sony). Their profit margins may be razor thin but they will try to make it up on people buying books on the store.

The Tech

That new eink display on the Kindle 3 looks really sharp and clear, no other device (save for the Kindle DX) has such a display. Will that always be the case? Of course not. It wouldn’t surprise me if the other manufacturers get the new display shortly or maybe skip it entirely for the newer generation of displays/readers.

It’s a constant game of cat and mouse. One company gets the ground breaking tech and then the others rush to keep pace or leap frog to the next generation.

The Features - There can be more than one

This is the meat of  why the war isn’t over, people like different ways of doing things and having a choice. Do you like having a graphical interface to choose your book? Don’t like some of Amazon’s policies? Get a nook.

Do you get Amazon gift cards from your Amazon Associates account? Get a Kindle.

Do you want your kid to have a ebook reader but not the ability to buy new books or connect to the internet? Get a Sony eBook reader.

The scenarios are endless and that is why there won’t be only one app out there on the market – people want a choice in what they want to buy. It’s that reason why I object to what was called “Highlanderism” on the AMB Podcast a while ago. Everyone (mainly the press and bloggers) want to position this device or another to be a Product X Killer. That is just being plain silly.

There is also the issue of DRM. Do you want to have all of your books DRM free and in the ePub standard? Do you like eBooks with DRM? If so which kind? Again the options are endless.

Wrapping things up

Competition is good. In any walk of life or profession, being challenged to  be better is a good thing. It brings out the best in you and your products. Having two or three companies fight it out for you dollar just makes the products better and the pricing more competitive. I would love to see some open standards for DRM books that all ebook readers would support but since that is a while away enjoy the competition and buy what best fits your needs. The ebook war is far from over.

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There has always been a certain allure of ebooks for me. I started with ebooks way back when I had my first Palm PDA, a Palm V (it wasn’t my first PDA but that’s a different story). I love the idea of having a device that has your entire library in the palm of your hands. I have really been interested in getting an Amazon Kindle, Sony Digital Reader or a Barns & Noble Nook. I could very easily justify spending the money on one of these devices. However there is always something holding me back to really buying into the whole concept.

The first reason is when I do a bulk of my reading and that is over Shabbos which makes using an ebook reader impossible. Yeah I suppose that I can read at other times but I just don’t have the downtime and lack of distractions that Shabbos brings. You may ask “what about the subways?” and to be honest with you that is a good point. I have found it very hard to concentrate while on the subway. Believe me, the temptation is there because I see lots of people on the subway with their Kindles but for the most part it’s not something that I am comfortable with.

The other main issue is that I like to have the feel of a book in my hands and that is still something that an ebook reader can duplicate. The feel of the book in your hands and the physical turning of the pages has almost a calming effect. Of course there is the cracking open a new book for the first time. It’s almost like smelling that new car smell.

There are pros to getting an ebook reader as well. One of them I mentioned before which is having tons of books at your disposal whenever you want them. That is a powerful thing to have. Imagine being at the coffee shop of your choice, pulling out your ebook reader and choosing whatever book you want from your library.

The other advantage of an ebook reader is that the size of the book is no longer an issue. For example I have a new book (the latest in the Wheel of Time series) that I haven’t started yet but the book is over 700 pages and really thick. Lugging that book everywhere isn’t fun and I’ll most likely be just reading it at home because of that. But if I had an ebook reader that wouldn’t be a concern and I could read any time that I want.

There you have it, on one hand I’d love to buy an ebook reader and on the other hand I don’t want one.

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